24 noiembrie 2022 • JW MARRIOTT HOTEL

Program 2021

09:45
Conference Opening

Cristian Manafu

CONFERENCE HOST

10:00 - 10:20
Marketing Trends 2021: Today’s Consumers, Tomorrow’s Brands

Flavia Bobei

ALTERNATIVE RESEARCH SOLUTIONS MANAGER, UNLOCK RESEARCH

10:20 - 10:40
Life and Purpose. Purpose and Marketing

Patricia Arbanas

SVP, BUSINESS DIRECTOR & SUSTAINABILITY LEAD MCCANN WORLDWIDE

10:40 - 11:00
How to Create a Credible, Positive Impact

Smiley

Andra Munteanu

SOCIAL ENTREPRENEUR, NARADA

11:00 - 11:20
How Marketing Can Be a Force for Growth and a Force for Good

Andrei Chirila

CHIEF MARKETING OFFICER, FASHION DAYS

11:30 - 12:00
Reimagining Brand Strategies Today

Ana Maria Bajan

MARKETING, BUSINESS DEVELOPMENT & PR EXECUTIVE DIRECTOR, CAROLI FOODS GROUP

Cosmin Antohi

CONTENT CREATOR

12:00 - 12:30
The Importance of Sustainability in Business

Cristina Hanganu

COMMUNICATION & CSR DIRECTOR LIDL ROMANIA

12:40 - 14:00
Taking Action: Rethinking Sustainability for 2022

Teodora Juravle

HEAD OF MARKETING, ELECTROLUX ROMANIA

Dragos Tuta

FONDATOR, AMBASADA SUSTENABILITATII IN ROMANIA

Andra Constantinescu

ACCOUNT DIRECTOR, KANTAR ROMANIA

Claudiu Butacu

CO-FOUNDER, EFDEN
(MODERATOR)

14:00 - 15:00
Lunch Break
15:00 - 15:20
Turning Marketing Into a Force for Good

Diana Tanase

B2B2C MARKETING MANAGER, MASTERCARD

15:30 - 16:00
How Brand Purpose Can Drive Marketing Leadership

Mihai Bonca

SENIOR CONSULTANT, BRAND ARCHITECTS

16:00 - 16:30
A Brand Purpose Manifesto

Oana Maria Camenita

ASSOCIATE PARTNER, IBM IX

16:30 - 17:00
Building Meaningful Brands

Thomas Kolster

MARKETING ACTIVIST, SUSTAINABILITY NORMALISER & AUTHOR

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