Brand Power

09.00 - 09.45 - PRIMIREA PARTICIPANTILOR

10.00 - 11.30 - SESIUNEA 1

How Leading Brands Can Have the Potential to Create Meaningful Connections

Cristina Hanganu

COMMUNICATION & CSR DIRECTOR, LIDL ROMANIA

Essential Insights to Reimagine Marketing Strategies

Adina Vlad

MANAGING PARTNER, UNLOCK MARKET RESEARCH

The New Marketing Mindset of Tomorrow’s Consumers

Andrei Elvadeanu

HEAD OF MARKET STRATEGY, ISENSE SOLUTIONS

Cristian Manafu (MODERATOR)

CONFERENCE HOST

11.30 - 12.00 - PAUZA DE CAFEA

12.00 - 13.30 - SESIUNEA 2

Case Study: Building a Sustainable Brand

Alina Stan

LEAD & PRODUCT OWNER, YOXO

Alexandra Caciur

HEAD OF DATA & BUSINESS INTELLIGENCE, DIGITAS ROMANIA

Fireside Chat: How Marketing is Changing Today

Anca Ungureanu

MARKETING & COMMUNICATION DIRECTOR, UNICREDIT BANK

Fireside Chat: How Innovation Can Drive Marketing Leadership

Laurentiu Ion

HEAD OF DIGITAL & MEDIA, PEPSICO ROMANIA

Cristian Manafu (MODERATOR)

CONFERENCE HOST

13.30 - 14.30 - PAUZA DE PRANZ

14.30 - 16.00 - SESIUNEA 3

Hot Ideas: Maintaining Brand Relevance in an Ever-Changing World

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Program 2022

Cristina Hanganu

COMMUNICATION & CSR DIRECTOR, LIDL ROMANIA

Adina Vlad

MANAGING PARTNER, UNLOCK MARKET RESEARCH

Andrei Elvadeanu

HEAD OF MARKET STRATEGY, ISENSE SOLUTIONS

Cristian Manafu (MODERATOR)

CONFERENCE HOST

Alina Stan

LEAD & PRODUCT OWNER, YOXO

Alexandra Caciur

HEAD OF DATA & BUSINESS INTELLIGENCE, DIGITAS ROMANIA

Anca Ungureanu

MARKETING & COMMUNICATION DIRECTOR, UNICREDIT BANK

Laurentiu Ion

HEAD OF DIGITAL & MEDIA, PEPSICO ROMANIA

Cristian Manafu (MODERATOR)

CONFERENCE HOST

Adrian Pasarica

HEAD OF MARKETING, ORKLA FOODS

Valentina Vesler

HEAD OF PR & COMMUNICATION, VALVIS HOLDING

Stefan Ilin

BUSINESS UNIT MANAGER, L’ORÉAL PARIS & GARNIER

Razvan Acsente

CHIEF MARKETING OFFICER, TAZZ

Raluca Kisescu (MODERATOR)

CREATIVE BUSINESS STRATEGIST

Parteneri 2022