Romania's Premier Event for Marketing Leaders
19 Noiembrie 2024 • JW MARRIOTT HOTEL
HOTEL JW MARRIOTT BUCURESTI
10 NOIEMBRIE 2023

Program 2023

08:00 - 08:45 - PRIMIREA PARTICIPANTILOR
9:00 - 11:00 - SESIUNEA 1
Brands Evolution
Brand Power Formulas and The Competitive Advantage of Local Brands

Adina Vlad

Managing Partner, Unlock Market Research

Data Driven Brands – Achieving Success with Customer Insights

Raluca Vidrascu

Team Lead Manager, YOXO

The Decision Maker's Dilemma: Instinct vs Data

Ilinca Nitu

Data Intelligence Business Growth Director, Publicis Groupe

Alpro Beyond Trends: Crafting Enduring Brands with a Contemporary Twist

Stefania Diaconu

Senior Brand Manager, Alpro Danone Romania

11:00 - 11:30 - PAUZA DE CAFEA
11:30 - 13:00 - SESIUNEA 2
Brands Leadership
Redefining the Game: Navigating Change While Keeping Your Brand Relevant
Marketingul si comunicarea se transforma intr-un ritm rapid, iar profesionistii din domeniu trebuie sa fie pe de o parte atenti la noile tendinte si, pe de alta parte, la exigentele consumatorilor. O dezbatere ce ofera o perspectiva detaliata asupra strategiilor eficiente, care imbina adaptarea la noi tendinte cu mentinerea esentei brandului. Descopera cum sa fii agil, receptiv si inovator, asigurandu-te ca mesajul si valorile brandului tau raman clare si convingatoare, chiar si in timpuri nesigure.

Anca Ungureanu

Marketing & Communication Director, UniCredit Bank

Simona Panait

MARKETING DIRECTOR, SAMSUNG ROMANIA

Cristina Avram

Head of Marketing, AVON Romania

Diana Tanase

Marketing Director, Mastercard Romania

Ioana Cadir

General Manager, Jam Session Agency

MODERATOR

Cristian Manafu

Conference Organizer

13:00 - 14:00 - PAUZA DE PRANZ
14:00 - 16:00 - SESIUNEA 3
Brands Innovation & Sustainability
The New Mind & How to Work with it

Andrei Balan

Head of Strategy, MRM Romania

A Blueprint for Effective Communication in the Modern Brand Era

Dr. Ing Cezar Alexandru Vladut

Vice Rector, UTCB

Dan Bondrea

Creative Director, Godmother

Purpose-Powered Communication: Your Brand’s Pathway to Market Relevance

Laura Rosca

Qualitative Research Director, iSense Solutions

Creating Customer Engagement with Sustainable Communications

Dana Dobrescu

Corporate & Government Affairs Manager, Mondelez Romania

Parteneri 2023

  • Hosting by Host-Age.ro